The History of Content Marketing [INFOGRAPHIC]

In recent years, the buzz around “content marketing” has grown. Content marketing-specific jobs are springing up everywhere. More than ever, businesses understand that without a detailed content strategy, they’re as good as dead.

Have a look at this steep slope from Google Trends:

content-marketing-google-trends

But content marketing isn’t new. Certainly not as new as this graph would suggest.

Businesses have been producing content to create hype and desire for their solutions for a very long time. What’s new is the technology and channels we use to distribute this content.

Content marketing has a rich history, and the folks over at Content Marketing Institute have put together this gem to tell the story (BTW, they even made a documentary too).

It all starts in 1732 with a man you may have heard of: Mr. Benny Franklin.

History of Content Marketing 2016

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Original Source: Unbounce



Author: Kris Cook
Kris is a marketing consultant who works out of his office in not so sunny Ellesmere Port. His passion is helping businesses grow through local SEO, which he has successfully done so over the past 7 years. Kris also enjoys the pleasure of reading, stating John Fante, Chuck Palahniuk & Hubert Selby Jr. amongst his favourites.

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